Visual Merchandising 101: Tell a story

Tell a story

If your item has a purpose - other than being beautiful - show it!

If you sell clothing, a mannequin is a great addition to your stall. It gives your items form and adds a new dimension to your product – just how photo frames look far more attractive with a photo in them.
Show the customer how the item would look in their home or in action; it takes the guesswork away and will hopefully lead to more sales!

Image with permission by Banana J

Next Post: Focal Point and Height

Further Reading:

Introduction

Part 1: Grouping and Repetition

Part 2: Order and Balance

Part 3: Colour Blocking

Part 4: Tell a Story

Part 5: Focal point and Height

Part 6: Be different!

Part 7: Lighting and Safety

 As a design addict and lover of all things artistic and crafty, Elizabeth can't get enough unique handmade goodness on her life!  When she's not working, playing Mum, Wife, re-styling her house or planning the next renovation, Elizabeth is wandering the markets, hunting for vintage goodies, reading blogs and watching Grand Designs. Preferably whilst drinking a strong espresso.   Elizabeth sells vintage craft and sewing supplies on Craftumi and feeds pinning addictions here and her Instagram addiction here  (username @walkamongthebirds) and lets not forget facebook.